As reported by the good folks over at Brand New, The Cooper Union has recently unveiled an identity redesign. Actually the full title is the Cooper Union for the Advancement of Science and Art, in case you laymen haven't heard of it before. It's one of the oldest educational institutions in New York and it only offers it's FREE tuition to a select group of scientific or artistic geniuses. The new logo is a mind bending 3D trip that's actually a C and a U linked together like romantic robots holding hands. The persective is wonky(a brainy term commonly used within the Union) and the ultra-bright, overlapping colors make it distinctive, though difficult to look directly at. It's also very tricky to see the letters but I suppose that's appropriate for the logo of a school made up exclusivly of people smarter than you.
If you still can't see the letters then check out the Cooper Union website and watch the short animation on the front page.
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